If you’re building a website for your company or possibly redesigning one you already have, you may be wondering why web design is important and what makes it good. How do you know this, and how can you make sure you’ve covered all the fundamental rules of best physical therapy website design?
The truth is that designing and building a website with physical therapy digital marketing involves more than just making it look good. It’s one of the most important elements that determine whether a user has a positive or negative experience while browsing your site, directly affecting their perception of your brand.
We go over the benefits of investing in the quality of the best physical therapy website design and how it will benefit you for many years to come.
Exactly why is web design crucial?
When we say that web design can make or break your company, we are not exaggerating. Don’t trust us? Let the statistics speak for themselves. According to 75% of consumers, they quickly determine a company’s credibility based on the layout of its website.
If that isn’t enough to persuade you to seek the help of a professional website design company, continue reading as we discuss the many advantages of having a good website from physical therapy digital marketing and the drawbacks of having a bad one.
Importance of a Good Website for a Business
Having a modern, appealing, and simple-to-use website has many advantages. Here are some principal advantages of the best physical therapy website design.
- Makes a positive impression.
- Gives you a higher ranking on search engines like Google.
- You Come Off as Trustworthy and Approachable.
- Aids in lead generation and sales conversion.
- You can compare yourself to rivals.
- Creates a brand personality for you.
What Characteristics Characterize a Good Website?
All the elements are present in a successful best physical therapy website design, and this is reflected in the benefits, such as leads, sales, or page views. Getting the best physical therapy website design right will help you accomplish the goal, regardless of the metric you want to concentrate on.
The best physical therapy website design is ultimately what gives your users the best experience with your brand because online interactions are a window into your business, but you can follow some general guidelines to make sure you get off to the right start.
The following are the most significant web design guidelines.
Designing a responsive mobile website
Consider how frequently you use your phone to view content. On how many mobile devices have you visited websites? Every one of us has visited a website where we had to scroll or pinch to read the content. It causes unnecessary pain!
According to statistics, 85% of adults think a website must look just as good on a mobile device as it does on a desktop. What does this mean for the layout of your website?
So, whether you’re using an iPad, smartphone, or desktop to view the website, make sure the display is set to the device’s pixel width. Before going live, make sure your website is mobile-friendly.
Call to Action (CTAs)
What does your website actually aim to accomplish? Yes, you want to make a solid, positive impression right away, but you also want them to do something! Using call to action, or CTAs, you must remind them to take action and make it simple for them to do so. These are the buttons that you see all over a website, such as Read More, Download Now, Contact Us, etc.
Website layout design and UI/UX.
In addition to looking good, web page design and layout must also be functional. A bad website user experience (UX) is viewed by 77% of agencies as a weakness for their clients. Therefore, even if they get the visual components, like colors and fonts, just right, a bad user experience could undo all their hard work!
Therefore, you must always consider what the user will see and feel. When users can navigate a website with ease and find the information they need, it qualifies as great. They will close the tab on your website if it takes too long or appears overwhelming.
Make sure the most crucial information is prominently displayed so that everyone can see it because our attention spans are especially short these days.
High-quality writing, images, and videos.
One of the biggest errors that companies make is using excessively large images on their websites. And as a result, websites load excruciatingly slowly and images take an eternity to open. According to research, if your website’s images take too long or don’t load at all, 39% of visitors will leave.
Even if the images are perfect, you should think about including videos as well. Why not capitalize on the fact that viewers are ten times more likely to interact with videos than they are with images?
Another component of the best physical therapy website design that does not get enough attention is the copy. Jargon-filled copy that is poorly written won’t impress your customers. They’ll snore as a result! Make copy a part of the design by using punchy headlines, subheadlines, and brief, to-the-point paragraphs. Keep in mind that readers will scan rather than read something in-depth, so make sure something catches their attention.
Similar to social proof, credibility
There are numerous low-quality brands and fake news outlets out there. And as a result, it can be extremely difficult to sort through them all to find the best of the best (you). Giving your potential customer that extra push with social proof like case studies, testimonials, etc. once they arrive on your website is important.
SEO Traffic.
A website is much more likely to attract free, targeted traffic if it is supported by a solid SEO for physical therapy strategy and has been structured to reflect this strategy. You want people to be able to find your website because it will allow you to connect with customers without having to actively seek them out.
When SEO principles are incorporated into the best physical therapy website design, it will avoid the need to return later and spend money on unneeded restructuring and upgrades.